Sherwin-Williams · SW 7005
Pure White
A brighter, cleaner white than Alabaster with only a whisper of warmth.
Our take
A strong default for trim, doors and ceilings when you want white that looks white, not cream.
How light is Pure White?
LRV 84.0 means it reflects about 84% of the light that hits it. Most whites sit above 80; most mid-tones sit between 40 and 60.
How it shifts in different light
Simulated from the published color, not photographs. Your room will differ, which is why a physical sample matters.
North-facing light
Cooler, bluer daylight mutes warmth.
Midday daylight
Close to the brand's published value.
Warm evening bulb
Warm bulbs (2700K) push it toward yellow.
Where it works best
- Trim and doors in homes with gray or greige walls
- Bright, modern kitchens
- Ceilings, where its higher LRV bounces light
Watch out for
- In very warm rooms it can look a little cool next to cream fabrics
- It shows scuffs more than a deeper off-white
Colors that go with Pure White
Common pairings for trim, accents and neighboring rooms.
Similar colors and cross-brand matches
Ranked by Delta E 2000, the standard measure of how different two colors look. Under 2 is a near twin; 2 to 5 is close; above 5 you will see the difference.
| Color | Brand and code | LRV | Delta E | Match |
|---|---|---|---|---|
| White Dove | Benjamin Moore OC-17 | 83 | 1.4 | Near twin |
| Alabaster | Sherwin-Williams SW 7008 | 82 | 1.9 | Near twin |
| Blank Canvas | Behr DC-003 | 84 | 2.7 | Close |
| Swiss Coffee | Behr 12 | 84 | 3.1 | Close |
| Edgecomb Gray | Benjamin Moore HC-173 | 63 | 6.9 | Different |
About Pure White
Sherwin-Williams Pure White (SW 7005) is in the white family with an LRV of 84.0. A brighter, cleaner white than Alabaster with only a whisper of warmth.
Questions people ask
What is the LRV of Pure White?
Pure White (SW 7005) has an LRV of 84.0, which we class as very light. LRV runs from 0 (black) to 100 (pure white), so it reflects about 84% of the light that hits it.
What are the hex and RGB codes for Pure White?
The published hex code is #EDECE6 and the RGB value is 237, 236, 230. Use these for mood boards and screens, not for mixing paint: the store mixes from the code SW 7005.
Is Pure White warm or cool?
Warm. Measured in CIELAB, it sits at a* -0.7 and b* +3.0; a positive b* means a yellow lean and a negative a* means a green lean. Its undertone lean is: yellow.
What is the closest color to Pure White?
In our database so far, the closest is White Dove (Benjamin Moore OC-17) with a color difference (Delta E 2000) of 1.4. Under 2 is very hard to tell apart on a wall.
Code, hex, RGB and LRV from Sherwin-Williams' published color data, checked 6 Nov 2026. Temperature, lean and Delta E are calculated by Shop Spruce from those values. How we check